The kitchen is open
We live in a world of plenty, but you wouldn’t think it from the crap food we eat. Most of us have a more varied diet than the generations that precede us, but that doesn’t mean we eat any better than they did. We chow down on ready meals, fast food and takeaways and generally give little thought to the food on our table, how it got there or what's in it.
We trust blindly that supermarkets will source food in a humane, sustainable manner. It doesn’t take much research to know that this often isn’t the case. Faced with the abundant options available to us, is it good enough to shrug our shoulders, carry on eating the same old rubbish and ignore the consequences of our food choices?
We want to prove that eating better isn’t an impossible challenge. As two people still going through the journey towards a more honest diet, we understand the doubts and worries in the mind of someone who cares about themselves and the environment, but doesn’t know if they can make the switch.
As little as a year ago, I didn’t figure there was much need to worry about what I ate. Yet, as my girlfriend (and Omnom co-founder) became vegetarian, then vegan, I began to understand that the way we approach the food on our plates is wrong. Once I began to give a damn about what I ate, I realised how idiotic it is to eat an unsustainable amount of meat every day simply because I was used to it and was worried it might be a bit difficult to make changes to my diet.
The truth is, you’re giving up less than you realise. Our world of plenty means that there are more ways than ever to improve your diet by cutting out poor quality meat and embracing new culinary ideas that leave you healthier and happier, as well as tasting wonderful.
That’s what Omnom is all about. Welcome to a more sustainable kitchen.