Eating a plant-based diet doesn’t have to be expensive, difficult or boring; you can still feast on burritos and juicy burgers with fries. 

omnom vegetables 3
Omnom spice rack
Omnom chickpea pitta

Our ethos when it comes to good food is simplicity, seasonality and community.

We want to share what it means to eat better; from sourcing ingredients and shopping locally to experimenting with new recipes and embracing a cruelty-free diet.



Helena Murphy


Helena is a freelance writer, photographer and yoga teacher based in South East London working with mindful, ethical lifestyle brands.  

Her journey started in the social media team at Ministry of Sound before moving on the content and editorial teams at Urban Outfitters and MADE.COM respectively. An NCTJ-accredited journalists, she has spoken on panels about publishing, editorial and photography for ASOS, House of Vans and RAW Print. 

Ben McCabe


Ben is a freelance designer and journalist with several years experience across a variety of industries. He was an English teacher at 19, a languages graduate at 24, a magazine editor at 25 and a marketing manager at 28, before co-founding Omnom and going full-time freelance as a creative consultant.

When not designing, writing or filming, Ben can usually be found running, climbing or keeping goal for his hapless 5-a-side team.